nina reichenberg
In_feed_Ad_Insitu_Storyboard_01.png

#LiftLockPop - Avon

We launched a campaign to kickstart Avon’s launch on TikTok with their Unlimited Mascara and reach new audiences.

Our goal was to ideate Avon’s first TikTok campaign and a social-first way for Avon to reach new audiences with #LiftLockPop, a TikTok challenge paired with a branded effect. #LiftLockPop is a fun and visual campaign that brings Unlimited Instant Lift Mascara to life to an audience that may not have considered Avon as a beauty destination but will now see that we offer competitive, on trend beauty products at the click of a button.

The campaign was a success with press recognition from sources like AdWeek, PR Week, and a reach of over 4.5 billion views.

 

#LiftLockPop

We launched a campaign to kickstart Avon’s launch on TikTok with their Unlimited Mascara and reach new audiences.

Our goal was to ideate Avon’s first TikTok campaign and a social-first way for Avon to reach new audiences with #LiftLockPop, a TikTok challenge paired with a branded effect. #LiftLockPop is a fun and visual campaign that brings Unlimited Instant Lift Mascara to life to an audience that may not have considered Avon as a beauty destination but will now see that we offer competitive, on trend beauty products at the click of a button.

The campaign was a success with press recognition from sources like AdWeek, PR Week, and a reach of over 4.5 billion views.