American Express:
Everyday Genius
Winner at the 2015 Adweek Media Plan of the Year Awards
Our team collaborated with the media, social, and content teams at American Express and AOL to create an innovative content marketing program to support the Amex EveryDay Credit Card. The campaign shows a new audience of moms that the brand can provide real service for their busy lives.
And so, we used search data to create American Express Studios Presents: Amex Everyday Genius, hosted by Kari Byron, a 24-episode series on YouTube that shared quick, simple ways to make mom’s day a little bit better.
