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Easy To Drink, Easy to Enjoy - Bud Light

Bud Light kicked off it’s new platform “Easy to Drink, Easy to Enjoy” at the 2023 Superbowl, launching a new era for the Bud Light brand and building on the message with additional dynamic content as it looks to reach fans in new ways, with a brighter look, a new sense of confidence, and a magnetic tone that helps fans see that choosing to enjoy life is easy…when there’s a Bud Light in hand.

Easy to Drink, Easy to Enjoy

Bud Light kicked off it’s new platform “Easy to Drink, Easy to Enjoy” at the 2023 Superbowl, launching a new era for the Bud Light brand and building on the message with additional dynamic content as it looks to reach fans in new ways, with a brighter look, a new sense of confidence, and a magnetic tone that helps fans see that choosing to enjoy life is easy…when there’s a Bud Light in hand.