Cooking with Comments
Inspired by fans consistently commenting suggestions and recipes with Heinz products on our social channels, we saw a great opportunity to build an engaging, community-orientated, TikTok-led campaign.
And thus, ‘Cooking with Comments’ was born - a LIVE TikTok event with a Heinz chef turning culinary comments into dishes LIVE on TikTok. In the build up to the activation, we ran competition content challenging fans to suggest their wacky and wonderful recipe ideas to be put to a vote and brought to life on the live-stream.
The campaign was successful, helping Heinz UK’s TikTok following grow from 30K to 150K.
